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nuroPower
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The Product

Five steps, every shot.

Everything around the swing is a sequence that can be measured, tracked, and worked on.

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Feel is the result, not the cause.

Golfers call it feel, or confidence, or being on. Those words describe a good day. They don't say what made it one.

Around every shot, your mind runs the same five steps: read the shot, hold the details, build the shot, commit and go, then reset and refocus. Four come before you swing and one after. That's your loop.

Each step draws on something different, so you can be sharp in one and shaky in another. nuroPower measures every step, shows where your game has the most room, and gives you one protocol at a time to build habits there.

The loop

Five steps support every shot.

Choose any step to see it

Read the Shot

You take in the lie, the wind, the slope and your numbers before it is your turn.

A gloved hand holds an open yardage book beside a rangefinder, the fairway ahead at sunrise.
Group waiting, wind picking upIt is your turn, and you are still working out the number.

When it's working: When your turn comes, you already know what decides the shot.

What we measure

Three numbers, one picture of your game.

nuroPower puts three readings on one dial for each step, and you come back to them all season. You only ever compare against yourself.

  1. Habits · From your intake

    What you already do before a shot, read from your last round. The inner segments fill as habits take hold. The number you grow, one protocol at a time.

  2. Baseline · From Session 1

    How you run the five steps off the course. Your starting line, not a grade. The outer ring holds steady between sessions.

  3. Pressure · From Session 2

    How much of your Baseline holds when the pressure is on, measured in Session 2. An orange mark on your Baseline ring, so you can see how much carries over.

One step, three numbers

  • Habits · Intake

    The good habits you already have. The number you grow.

  • Baseline · Session 1

    How you run the step off the course. Your starting line, not a grade.

  • Pressure · Session 2

    How much of your Baseline holds under pressure.

Each of the five steps gets a dial like this one, so you can see which steps your habits already carry and where you have the most room.

Sample dial, not a real golfer

Your plan starts with you.

Your plan starts at the step of your loop with the most room to grow. Two golfers with the same handicap can have a focus on different steps and get different protocols. You're only ever compared with your own results.

The program

What happens once you start.

Here is what you do at each stage, how long it takes, and what you get.

  1. 1 of 5 · Intake

    Habits appear

    Start with your last round.

    What you do
    Answer plain golf questions about how you read a shot, picked a target, ran your routine and moved on after a bad one, for your most recent normal round.
    Time
    About 8 minutes, on your phone
    What you get
    Your Habits number, and your loop read back: the steps your habits already carry.
    Next
    Session 1, when you are ready

  2. 2 of 5 · Session 1

    Baseline joins

    Measure your loop, off the course.

    I knew what I had to work on, but actually getting a breakdown of it and being able to have a focus point is huge.
    Chris, +2.5 handicap
    What you do
    A guided voice session on your laptop at home. Short spoken tasks, guided on screen. Nothing to wear.
    Time
    About 30 minutes, 15 of them talking
    What you get
    Your Baseline, your starting line and not a grade. Your focus: the step to build first.
    Next
    Your first protocol

  3. 3 of 5 · Your protocol

    Habits grow

    Build your first habit.

    To have a process of thinking ahead of time, to make it easier when you get over the ball, is key.
    Mike, 11 handicap
    What you do
    Practice one protocol for your focus step at home, then on the range, then on the course. One question after each round.
    Time
    A few minutes a week
    What you get
    Where it might show up: the moments in a round to watch. A short note around Day 14 on how it's going.
    Next
    When it runs on its own, it moves to Keep doing and the next protocol starts.

  4. 4 of 5 · Session 2

    Pressure joins

    See how much holds under pressure.

    What you do
    A second voice session: the same tasks, with pressure added.
    Time
    About 30 days in
    What you get
    Your first look at Pressure, as an orange mark on the same dial.
    Next
    Your plan updates around what it shows.

  5. 5 of 5 · Session 3 and on

    Your record builds

    Keep your record.

    What you do
    A second pressure session, so one day doesn't decide your mark. Then a quick check before each round and a log after: your scores and how your head held up.
    Time
    Ongoing, before and after rounds
    What you get
    A Pressure mark set by more than one session, a growing Keep doing list, your next protocol, and trends across your season.
    Next
    Back to the next measure.

A protocol, up close

One protocol at a time.

A protocol is one small routine for one step of your loop, like a breath before you swing. You get one at a time, for the step with the most room, with the full plan behind it. Practice it at home, then on the range, then take it onto the course. After your round, one text: did you use it?

Practice it in order:

  1. Home
  2. Range
  3. Course

Your first protocol · Commit and Go

1 of 3 in your plan

Breathe, then go.

When
You're behind the ball, ready to hit.
Do
One slow breath out. Then step in and swing.
Why this step

Your Measure results showed the most room in Commit and Go. Doubt shows up over the ball, and the swing changes. One breath gives you a clear start line.

How to practice it

Home: five practice swings tonight, one breath before each. Range: one breath before every ball. Course: every full shot of your next round.

You'll know it's working when

You step in and swing without a second look.

Next in your plan

When this runs on its own, it moves to Keep doing and Switch off, switch on starts.

Sample protocol, not a real golfer

The science

Built on published science. Now being tested in golf.

Every reading runs on a speech analysis platform built by speech scientists and data scientists. Talking through a task against the clock takes the same things a shot does: reading it, holding it, building it and committing to it.

Published

The speech measures

Every reading runs on a speech analysis toolkit described in peer-reviewed research and used at more than 20 research sites. (4)

nuroPower model

The loop and your numbers

The five steps and the three numbers are our model. We say so, and we tell you when it changes.

Testing now

Golfers

Golfers are new to the platform. We're studying how steady readings are from session to session, and your own rounds show where your loop turns up on the course.

Why these steps matter in sport.

  • In 22,579 European Tour shots, players with a steadier time over the ball scored better.

    (1)

  • Across dozens of studies, expert athletes read and reacted faster than non-athletes.

    (2)

  • In top soccer players, a quick-thinking test predicted goals and assists over the next two seasons.

    (3)

Sources

  • (1)European Tour player performance analysis: 47 players, 22,579 shots. Reported by Practical Golf.
  • (2)Voss et al., Applied Cognitive Psychology, 2010.
  • (3)Vestberg et al., PLoS ONE, 2012.
  • (4)García et al., Behavior Research Methods, 2023; García et al., 2024, doi:10.1159/000541581.

Questions

Is this a swing coach?
No. Your teaching pro owns the swing. nuroPower works on the five steps around it.
Do I use it during my round?
No. Everything happens before and after the round.
What do I need?
A quiet spot and a few minutes. Sessions are voice-based, and every line is also on screen.
Does it lower my scores?
We have not tested whether it lowers scores. We measure your loop and give you a plan for the habits around it.
What's the science behind it?
Built on published task paradigms. Our own validation is in progress.
Does my handicap matter?
No. Every golfer gets the same structure. Your handicap only changes how much each card spells out.
When can I start?
Founding members get access in waves, flight by flight. We email you when yours opens.

Know your loop.

Become a founding member